Redesigned shop goodwill’s online auction store.
Shop goodwill is a Non-profit organization that provides online auction to users without having to visit the location. We have observed that our user’s pain points includes: The ShopGoodwill.com website does not communicate the bidding process clearly. & does not take advantage of the Goodwill brand. We aim to redesign shop goodwill that customers are more successful.
User Research, User Flows, Wireframes & Prototypes, UI Style guide, User Testing,
High-Fidelity, Web Design & Developement
2 Weeks
TOOLS
Sketch
Adobe XD
Invision
Adobe Photoshop
Adobe Illustrator
The ShopGoodwill.com website does not communicate the bidding process clearly.
ShopGoodwill does not take advantage of the Goodwill brand.
Shipping price estimator is too hidden.
It does not call out to users due to a lack of large images or any sort of section that calls out to the user.
The page could use an updated design to improve the user experience which in turn would increases click counts, sales, and profit.
Personalize the experience
(“Recently viewed”, “because you viewed”).
Use larger category images or icons. Currently all the links are plain text hyperlinks to filters.
Present something to get excited over (Sale items, seasonals, etc).
Add a nice featured ribbon.
Motivate the shopper (ie “Why shop Goodwill?”)
Making the website look more modernized and exciting will increase browsing / engagement time leading to more sales.
Making the shipping price estimator more noticable will reduce the number of users surprised by the shipping costs, building on Goodwill’s reputation and trust.
Shop Goodwill Reviews
154 Reviews
Horrible experience stay away
Nefarious website
Deception, profit and conceit
Deceptive practices.
Hard to find out the process status
Well known
Good intentions
Nationwide
A chat function is available
Has inspiring content for Goodwill (People back to work)
Contact info is bold and present
Only "Goodwill" is well known
Lots of long text
Overwhelming
Cluttered
Important features unnoticeable
Well known
Page Nav is rather bland
Search bar is out of place
Location services can be improved
Salvation Army
Red Cross Donations
Other Clothing Donation Companies
Other non profit $$$ Donation
User persona and story board was used to deeply understand the user. Using the user’s persona as the thesis of a story. With the story we would further understand the user as if it was us and easier to solve the problems that the user was facing by adding specific features on the app.
User persona and story board was used to deeply understand the user. Using the user’s persona as the thesis of a story. With the story we would further understand the user as if it was us and easier to solve the problems that the user was facing by adding specific features on the app.
Brainstorming note
Categories
Focus on what the user needs
From my user research, I created two user flow which rebuilds purchasing and signing up by simplifying user experience removing unnecessary features and making it easier to utilize the website.
Think like users.
I began with a user survey and sent them out to my email contacts, friends, social media, and subreddit in order to get a good grasp of my target audience. I needed to learn the following:)
Click for detailed view
A Ver.
B Ver.
A / B Preference test
Two basic design tests were conducted to determine if one design preferred a different design.
The A version has an indicator at the bottom of hero image.
B version has an indicator to the right of the hero image with the hero's UI style card.
73% of the students selected B version, and the remaining 27% selected A version. Since the card UI is immediately visible when the website is opened.
PT sans
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts.
The completed screens below show effects of several feedbacks and adjustments that were made.
What I experienced
Beginning with non-profit website redesign, we chose Goodwill among many other NPOs. The reason is that Goodwill is much more accessible and close to us than other institutions. But we have seen many things that needs improvement when analyzing a website. The problem consisted with 1.5-star reviews and 90-year style auction website. We wanted to turn this institution into a modern website and redirected the most important bid flow. We have reduced the number of steps, modified the bead confirmation and rebid to access it in a short time. It was a very enjoyable experience, but we could not send the result because we could not reach them. I hope shop goodwill to be a website that many people can use with a good design.